WHAT CAR? PROMOTION

A NEW BEGINNING

A FRESH APPROACH

Finding the best way to power an engine has taken the motor industry down some interesting roads. Once, steam was all the rage. Now, it's electricity. Or maybe hydrogen.

But rather than abandoning a century's worth of engineering, Mazda has used its heritage to deconstruct and rebuild every aspect of a car's operation.

The result is SKYACTIV Technology.

It delivers startling benefits too – but experiencing them doesn't demand a leap of faith, or a compromise to your motoring life. SKYACTIV Technology is available here and now in the all-new Mazda3.

SKYACTIV TECHNOLOGY: THE TECH

DEFY CONVENTION

Revisiting, revising and re-engineering from the ground up might not be the most conventional route forward in car design. It certainly isn't the easiest. But when game-changing solutions are needed, some conventions have to be defied.

When you do that, as Mazda has done with the all-new Mazda3, surprising things start to happen: normally conflicting elements such as fuel efficiency and driving performance work together. There is no compromise – just the joy of the drive.

At last, here’s a car with high-end tech at a sensible price: driving becomes a connected experience that embraces all the entertainment power of your smartphone.

And it is a safe experience too, thanks to Smart City Brake Support, which helps avoid low-speed collisions; an optional Lane Departure Warning system that keeps you on the straight-and-narrow; and a heads-up display (on Sport Nav models) that provides essential driving information while keeping your eyes on the road.

But you won't need an engineering degree to notice the benefits in the driver's seat and on the filling station forecourt. The all-new Mazda3 fun comes without guilt or financial penalty.

See below to find out how Mazda has done it...

Five things that defied convention

Progress comes from innovation. To innovate you have to look beyond what already exists, to rethink what's become normal… When it works, the world changes.

THE SMARTPHONE

A phone without a keyboard? A phone that takes pictures, plays music, does your email and tells you where to go to dinner? A phone where actually making a call is not that important? That'll never work...


MUSIC

It's easy listening, and pretty. Why change it? Why up the tempo, why increase the noise? What is that sound? Who's going to listen to that? Everyone?! Everyone.


EINSTEIN

Newton’s worked it all out. Everything fits – physics is dead. Gravity? Pah. It works. Who cares? What's that Albert? Don't start asking awkward questions now…


TOTAL FOOTBALL

You have defenders, you have attackers, you have midfielders. Simple. No need to change that. Then, in 1969, Ajax decides that everyone is interchangeable… and the world's favourite sport changes forever.


SKYACTIV TECHNOLOGY

Who says you can't have a car that's friendly to your wallet but never compromises performance? Not Mazda. It’s a new beginning.

SKYACTIV TECHNOLOGY

Introducing our award-winning SKYACTIV Technology – delivering both efficiency and driving performance together. Available here and now in the all-new Mazda3 it doesn’t just address one aspect of a car’s function like the engine; it recognises and reinvents the fundamental connections between every part. SKYACTIV Technology delivers startling benefits but experiencing them doesn’t demand a huge leap of faith, or any compromise to your motoring life.

  • SKYACTIV TECHNOLOGY

  • RE-ENGINEERED BODY AND CHASSIS

  • ADVANCED PETROL TECHNOLOGY

  • ULTRA-EFFICIENT DIESEL ENGINES

  • CUTTING-EDGE TRANSMISSIONS

  • REGENERATIVE BRAKING

SKYACTIV TECHNOLOGY: THE RESULT

Now you know how it works. But how does it perform? Read what impartial experts say – and hear what potential owners think – about the Mazda3.

  • The Mazda3 isn’t far adrift from the best in class. It’s stylish, good to drive, well equipped and relatively cheap to buy and run.
  • The 150PS diesel is seriously impressive, pulling hard from low revs and remaining strong as the revs rise. Diesel engines don’t get much smoother…
  • The lightweight Mazda handles well; it changes direction eagerly and stays remarkably flat through tight twists and turns.
  • All versions come with six airbags, stability control and a tyre pressure-monitoring system. The 3 also achieved a maximum five-star rating in Euro NCAP crash tests, so it should keep you and your family safe in an accident.
READ FULL REVIEW
  • WHAT CAR? ROAD TEST

  • READERS' VERDICT

  • The Mazda3 has practicality, efficiency, value, style and the latest multimedia technology on its side, along with Mazda’s usual generous helping of bang for your buck.
  • Impressively, the 150PS diesel matches a Volkswagen Golf 2.0 TDI on CO2 emissions, but eclipses it on peak torque by almost 20 per cent.
  • The MZD Connect media system goes beyond offering Bluetooth. Download the ‘Aha’ app for your smartphone and the car integrates with it, giving access to internet radio, podcasts and social media.
  • The new Mazda3 is a perfect fit for enthusiasts. Its blend of brisk performance and energetic handling will be deal-clinchers for Mazda regulars who like to get a bit more but pay a bit less, and those buyers will be delighted with the economy, practicality and style also on offer. This is a car that deserves to bring new customers to the brand.
READ FULL REVIEW